BYD/Ouhui promoted to "Miss Dong" in the top five What are the wonderful moments of new energy buses in April?

In April 2022, the new crown epidemic continued to rebound, and many parts of the country invested in the "tide" of anti-epidemic. The shortage of raw materials, the lack of manpower and material resources in the manufacturing industry, and the obstruction of logistics have had a considerable impact on the new energy bus market. However, under the difficult environment, various bus companies have shown their own characteristics in brand marketing.

 

In general, in April, the new energy bus brands mainly carried out communication and marketing work around the four aspects of fighting the epidemic, delivery of orders at home and abroad, national affairs (events) guarantee, intelligent network connection and green and low carbon. So, in April, what influential communication hotspots did the new energy bus brands bring to the market? In terms of marketing, what "new ways" have they resorted to? Below, the BEROAD MOTORS will analyze and report for you.

Yutong/CRRC/Zhongtong top three, BYD/Ouhui top five, the ranking of influence has changed

 

 

According to the statistics of the first commercial vehicle network, in the four weeks of April 2022 (April 4, 2022 - May 1, 2022), the total score of the "First Influence Index" of 10 domestic mainstream new energy bus brands It is 1305 points, which is 23.95% lower than the five-week score (1716 points) in March 2022 (February 28, 2022-April 3, 2022), compared with April 2021 (April 5, 2021-2021) May 2, 2018) four-week score (1846 points) fell 29.3%.

In one sentence, the new energy bus brands in April this year can be described as "surviving in the cracks". However, although the score of "the first influence of new energy buses" dropped both year-on-year and month-on-month, it is undeniable that under the overall severe situation of the new crown epidemic, various new energy bus brands are still actively carrying out communication and marketing work, especially in the The fields of intelligence, networking, humanization, and green and low-carbon have won a lot of attention, and the enthusiasm of various brands to spread has also increased.

In April, Yutong Bus, CRRC Electric and Zhongtong Bus were still the top three in the list of "New Energy Bus No. 1 Influence Index", but the second and third places were changed from March. Among the remaining 7 companies, BYD rushed into the top four with 140 points, and Foton Ouhui jumped with 138 points to tie for fifth place with Greeti New Energy. The rankings of other waist companies have not changed much compared to March.

Struggle at the forefront of epidemic prevention and control: take the initiative to take responsibility, provide service guarantees, and demonstrate corporate performance

 

 

In April, the new crown epidemic continued to spread in many provinces and cities across the country, affecting the hearts of every Chinese. The actions of various new energy bus brands to face difficulties and "fight" at the forefront of epidemic prevention and control not only demonstrate the responsibility of the company, but also demonstrate the due actions of the leading domestic bus brands. In April, new energy bus companies represented by Yutong Bus, CRRC Electric, Zhongtong Bus, Gree Titanium New Energy, Xiamen Jinlong, etc., took the initiative to take responsibility in the face of the epidemic and built a strong defense line against the epidemic.

Specifically, during the critical period of epidemic prevention and control, CRRC Electric "Oasis Warrior" went backwards, not only in the front line of epidemic prevention and control in China, but also in France, South Korea, New Zealand and other places around the world, and also made every effort to provide service guarantees Work to ensure the healthy, stable and safe operation of vehicles, and provide "logistics support" for the travel of new energy customers in the epidemic area. At the same time, according to the travel needs of domestic hospitals, CRRC Electric is actively coordinating anti-epidemic special lines and providing 24-hour commuting services to ensure the safe arrival of anti-epidemic personnel in the shortest time. At the same time, CRRC actively develops and manufactures hydrogen fuel cell buses. Technology, showing the responsibility of central enterprises.

In addition, new energy bus companies such as Zhongtong Bus, Gree Titanium New Energy, Xiamen Jinlong, Higer Bus and other new energy bus companies have developed and put into operation new energy P2+ nucleic acid detection vehicles for the nucleic acid detection of the epidemic, serving the nucleic acid detection work in many places across the country and preventing the epidemic. The normalization of control work supports the "protective umbrella" of core technology, and sticks to the anti-epidemic journey with the power of science and technology.

Delivery of orders at home and abroad: "Going out" with great strides, China's new energy buses are favored

 

In recent years, Chinese-made new energy buses have occupied a large part of the market at home and abroad, and the demand for segmented markets represented by passenger transport, group and urban buses has shown a recovery trend, and the promotion of new energy buses has become more and more global. , the user's demand for new energy buses has also grown rapidly. In April, the new energy bus brands represented by Zhongtong Bus, BYD, Foton Ouhui, Xiamen King Long and Xiamen Golden Travel were widely favored by domestic and foreign users, and quickly launched "offensives" in the markets of Europe, America, Asia-Pacific and other regions.

For the international market, Zhongtong's new N-series pure electric bus was delivered to the Egyptian Pyramid Scenic Spot for operation, which is another choice after the first introduction of this model in the scenic spot in 2020. As a shuttle vehicle for the Pyramid Scenic Area, Zhongtong's new N-series pure electric bus ensures safe and reliable operation, and also provides users with a more comfortable, healthy and green riding environment, showing the charm of Chinese manufacturing to the world.

At the same time, BYD delivered 48 12-meter pure electric buses to Hungary's largest local bus operator. This is the largest new energy bus order BYD has won in Hungary so far, and will continue to promote the vigorous development of the new energy vehicle industry in Hungary. Foton Ouhui delivered the first pure electric bus in the southern district of Auckland, New Zealand in mid-April to meet the local all-weather operation needs. In addition, 30 8-meter pure electric buses of Xiamen Golden Travel entered Bermuda, which greatly improved the efficiency of local bus operations.

For the domestic market, Xiamen Jinlong won the bid for 350 new energy buses from Yinchuan Bus, helping to build a strong transportation country with superior product quality and cutting-edge technology.

As the countries along the "Belt and Road" become more and more closely connected, only by seizing the overseas new energy market and stepping up efforts to develop the international market can Chinese-made bus brands better "go global".

State affairs (events) guarantee: escort the Boao Forum and the Universiade, and write a national brand legend

 

Recently, the 2022 annual meeting of the Boao Forum for Asia was held as scheduled. As the "resident representative" of the event, Yutong Bus, which was firmly ranked first in the "No. 1 Influence of New Energy Buses", once again took on the important task and escorted the Boao Forum for Asia for six consecutive sessions. Among them, Yutong T7E pure electric bus has become the only pure electric business bus brand escorting the Boao Forum for Asia. The strength of Chinese manufacturing and brand charm are once again highlighted. At the same time, as a new energy bus brand that has served the Boao Forum for Asia for 13 consecutive years, Higer pure electric bus has escorted the "sword" Chinese manufacturing strength with high quality, and its high-quality transportation service concept has been recognized and praised by Chinese and foreign guests. .

As the best choice for high-end public, business and tourist vehicles, the new-generation Xiamen Golden Travel Coaster pure electric bus has become the best choice for the state guest fleet by virtue of its BRIC quality, noble temperament and high-end model. The majestic eastern power.

For domestic competitions, Gree-Ti New Energy Facebook road bus and Dolphin bus participated in the first comprehensive drill of the Chengdu Universiade as a through train for the competition. As the main force in the event service guarantee, Gree-Ti New Energy has won the appreciation of the citizens, and will also lead the cultural transformation of public transportation and help Chengdu to build a high-standard world famous event city.

Intelligent network connection + green and low carbon: "Made in China" is once again at the forefront of smart transportation reform

 

With the promotion and application of 5G technology, intelligent connectivity and autonomous driving will become the next "blue ocean" for the development of the commercial vehicle industry. The development of "wisdom" is to bring the era of smart travel ahead of schedule. In line with the development of intelligence, networking and new energy, enterprises represented by Yutong Bus, CRRC Electric, Zhongtong Bus, Foton Ouhui and other new energy buses have continuously improved their independent research and development capabilities, focusing on the core and The breakthrough and application of key technologies such as green and clean energy, and hard work of "internal skills", have promoted the new energy bus to move towards a more intelligent, greener and more humane.

In terms of intelligent network connection, Yutong’s self-driving bus Xiaoyu has been put into trial operation on Dongyu Island in Boao, and has jointly created the “Smart Transportation Future Community Project” with China Unicom and other companies. "Intelligent platform, cloud control center, remote driving, and smart car-hailing" have become an advanced benchmark in the fields of smart transportation and smart communities across the country.

 

In recent years, CRRC Electric has also successively put into self-driving buses. It has been tested and operated in Hunan, Shanghai, Chongqing and Paris, France. It has not only obtained 8 open road test licenses for intelligent networked vehicles, ranking the forefront of the industry, and its test operation as of April The mileage has reached 50,000 kilometers, boosting China's intelligent manufacturing and intelligent networking to a new level.

As early as 2016, Zhongtong Bus has started in-depth research on intelligent networking technologies such as intelligent driving, assisted driving, and the Internet of Vehicles. With the roll-off of L3+ and L4 intelligent driving buses, obtaining the first intelligent connected vehicle test license in Liaocheng, Shandong, the industry's first batch of large-scale intelligent buses delivered to Jiaxing, Zhejiang, and the release of the full life cycle intelligent management platform U-LINK, China General Bus provides the industry with "smart products + smart solutions", injecting more vitality into the development of smart transportation.

In addition, Xiamen Jinlong Smart City Light 5G intelligent networked urban bus and 5G-V2X technology have been put into use, and its smart transportation solutions have been operated in Chongqing, Zhengzhou, Dalian and other cities one after another, which undoubtedly makes Xiamen Jinlong stand in the smart transportation again. The tide of change.

In terms of green transportation construction, Yutong Bus, CRRC Electric, Foton Ouhui and other new energy bus companies have developed a variety of new energy buses for the urban passenger transport market and the micro-circulation connection market, contributing to the construction of green and low-carbon cities. Power; Foton Ouhui has launched the fifth-generation hydrogen fuel technology to further promote energy conservation and emission reduction, and help accelerate the upgrade of new energy buses.

Epilogue

Although the new energy bus market was deeply affected by the epidemic in April, in the first month of the second quarter of this year, companies with their firm determination to fight the epidemic, the wide popularity of domestic and overseas orders, the courage to ensure state affairs (events), and the intelligent The new concept of network connection and green and low carbon has brought a different kind of "feast" to the market and industry. What will happen to the "First Influence Index of New Energy Buses" in May? Can the new energy bus brands continue to bring us more exciting highlights? Which new energy bus brands can stand out? let us wait and see!